Launched in 2005 by Ali Hewson and Bono (of U2), EDUN is a fashion label that aims to raise awareness of the problems and fashion possibilities in Africa. The brand actively engages in sourcing organic and sustainable materials whenever possible, with all denims being organically sourced in Vietnam and the garments themselves being made in Africa. This collection for 2011 spring/summer focuses on patch work designs and uses a wide range of denim with several washes for choice.