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Monday, February 8, 2010

Donna Karan - Fashion and Killing the Industry

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When Donna Karan went back to Parsons at the weekend, the school that put her in stead to become the legendary designer she is today, she had a few home truths about the fashion industry.

And it would seem she’s far from happy. In a surprisingly frank interview with Valerie Steele, director of Fashion Institute of Technology, Donna delved into the implications in today’s industry – starting with the shows.

“When I launched my company, the shows were in April and May, now they’re in February. So my question to this industry, and I say it to myself for my own company: ‘Why am I showing clothes in February?’ I don’t want the consumer to see next week what is going to be in stores in Fall, because it’s confusing,” she says. “In the movie industry, the consumer doesn’t know about the movies until they’re ready to come out. Why do we give the consumer so much information about fashion six or seven months beforehand? It makes no sense to me.”