Laidback 1980’s American west coast and grungy 1990’s style clash in the Tiger Jeans collection for the Spring/Summer of 2010. It’s a play with preppy style in two directions that ends up in an updated interpretation of Americana – a modern blue denim concept that owes its heritage to American style ideals and an easygoing coordination of garments. Denim washes range from original worn-out looks via stonewashed to more purple tones with a hazy look. Colours in other parts of the collection are from a multitude of blue shades to light colours – mainly pastels with an attitude.
