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Wednesday, September 16, 2009

Dizzee Rascal x Nike Sportswear Air Max 90 “Tongue N’ Cheek”

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This particular Air Max 90 is the product of a joint effort between Nike Sportswear, Mercury Music Prize winning recording artist Dizzee Rascal and his creative director Ben Drury. If you recall, Dizzee Rascal and Nike have worked together in the past, specifically on the Air 180. First off, this shoe was given the same name (Tongue N’ Cheek) as Dizee Rascal's new record. As for the makeup, this shoe contains a plethora of detailed accents throughout the base. For example, the upper is comprised of chalk white premium grade soft leather and high knap premium suede. However, one of the more interesting features on this shoe is the pink premium leather tongues. The left tongue reads, CHEEK, while the right tongue simply reads, TONGUE. The Nike Air Max 90 ‘Tongue N’ Cheek’ will be available exclusively at Nike Sportswear 1948 London on Friday, 18th September, 2009.