The Kanye West x Louis Vuitton DON is remixed into a high top version in both black and off-white tonal colorways, which also feature Yeezy’s favorite, the velcro straps. A new colorway of the low top version, a tonal grey version also is part of the collection. A couple of more bold colorways, with some tassle-like shoelaces make there way into the collection, featuring light brown and dark brown accented with another Kanye fav, pink.
This collaboration between the french house and the american artist is really interesting and significant on the high-fashion market, and sneaker market. It means that sneaker culture and sneaker market (sportswear one) as we knew it are dead. The mass market is gonna totally absorb it. And it means also lots of thing about the fact that LOUIS VUITTON wants to extend his consumer targets. LOUIS VUITTON want to have this new consumer : older with some money, and a new fashion culture.
The sneakers should be released in store June 2009.
Will this mix of the sneaker game and high fashion change things for the better or the worse?
This collaboration between the french house and the american artist is really interesting and significant on the high-fashion market, and sneaker market. It means that sneaker culture and sneaker market (sportswear one) as we knew it are dead. The mass market is gonna totally absorb it. And it means also lots of thing about the fact that LOUIS VUITTON wants to extend his consumer targets. LOUIS VUITTON want to have this new consumer : older with some money, and a new fashion culture.
The sneakers should be released in store June 2009.Will this mix of the sneaker game and high fashion change things for the better or the worse?
Source: nicekicks.com, bkrw.com
