H&M | FASHION AGAINST AIDS CAMPAIGN

On 20th May 2010, H&M launches its third Fashion Against AIDS campaign, which includes the first festival collection, with 25% of the sales donated to youth HIV/AIDS awareness projects. Sold through the Divided youth departments, the collection for both guys and girls will encompass the whole festival experience, from clothes and accessories through to tents and sleeping bags, all the while raising funds to promote the message of safe sex.

CAPITALIZE ON THIS SALE!! PLUS ITS FOR A GOOD CAUSE!!! I KNOW I WILL!!!!

read more...

Spring 2010 | Lou Dalton

Lou Dalton tears a page out of a storybook for her latest collection. Turning a novel concept into an exciting one, Dalton extends her nautical inspirations into the realm of pirates. Working with a contemporary silhouette, stripes make the obvious appearance, but it is Dalton’s homage to days past that earns attention. A satin suit might be too much for most, but Dalton knocks it out of the park with ruffled necklines and a crafty number that employs a row of cut-outs. If these elements are still a little much, the well-tailored suit and its casual companions receive equal attention.

read more...

Spring 2010 | Ioannis Dimitrousis

Josh Beech and Robbie Wadge take to their home turf to support the latest collection from Greek designer Ioannis Dimitrousis. Known for his knitwear, Dimitrousis took a subtle departure this season, showcasing a simple shirt and pair of trousers alongside his more racy sequined mesh number.

read more...